The Taste for Storytelling

We will begin with our AGM from 6.30 pm – 6.45 pm; this will start promptly to allow time for our main event.

The Taste for Storytelling: How to Acquire Business Storytelling Without Being Taught

We all learn storytelling from birth by just listening to our parents, siblings, aunts, and uncles talk about their lives within earshot. It’s natural and easy. But along the way, we learn not to tell stories at work. Instead, work teaches us to speak in abstractions, jargon and bullet points. This gobbledygook is bad for business.

Yet, the best business communicators retain their story skills, and audiences reward them for their clear and engaging style.

Shawn will explore with you a way to learn storytelling without being taught story structures. And he will show you how this organic approach leads to developing the habit of storytelling that truly sticks.

Shawn’s presentation will highlight:

• Why teaching story structures is only part of the picture
• A simple model for acquiring business storytelling
• How to appreciate stories like you might appreciate wine, or coffee or fine chocolate.

In this presentation, you will learn:

• How to work on your oral story skills
• How a business might incorporate this type of skill building
• What makes a story effective

Our guest:

Shawn Callaghan

Shawn is the author of the award-winning Putting Stories to Work and is the founder of Anecdote, the world’s largest business storytelling enterprise that operates in over 20 countries in 11 languages. He works worldwide, helping leaders find and tell their stories, making their message clear and memorable.