Idea Generation Masterclass - Tools, Techniques and Processes to Generate Brilliant Creative Ideas

Idea Generation Masterclass - Giving you the best creativity and innovation tools and techniques from around the globe. Give yourself a competitive edge and learn the techniques that we have taught to Nike, The United Nations, Ogilvy, Edelman, LEGO, TikTok, One Green Bean, Foxtel, Pepsi, TBWA, Saatchi & Saatchi and Google.

This Course has helped participants to:

- Win new business pitches

- Come up with ideas for campaigns, new products and services and launch them

- Become masterful brainstorm facilitators

- Innovate methods and processes for teams and individuals

- Generate brilliant ideas for advertising/communications campaigns

- Gain creative confidence in work and personal life

Course description
In this half-day course you will be armed with a tool-kit to come up with game changing creative ideas on your own and in a group. With these techniques you will be guaranteed to generate fresh and innovative ideas for any challenge that requires creative thinking.

You will be taught methods to confidently manage and lead brainstorms, knowing how to inspire and extract great ideas out of a group.

You will learn the important phases of idea generation and processes that will teach you how to build ideas into BIG ideas, so you can be sure that the ideas you are selling are strong, creative and effective.

This workshop is intense, stimulating and highly interactive. Your creative thinking ability will be challenged and stretched to a new level.

Important Infomation:

• This is an interactive course and requires participants to have video and audio on.
• There will be breaks to stay energised and focused.

Key learning outcomes

• Increased ability to generate new ideas in a short amount of time
• Confidence in facilitating a brainstorms with a group internally or with clients
• An extensive tool kit to keep brainstorms fresh, exciting and productive
• A thorough understanding of the whole creative process and confidence in knowing which techniques to use for different business challenges
• Learn how to bring your ideas to life in order to be sold in and get others on board and excited about your ideas
• Planning and strategic thinking techniques that guarantee the success of your brainstorm before it even begins.

Who is this course for?

Anyone who facilitates ideas and innovation sessions. Anyone who needs to come up with great ideas. Anyone who wants to increase their creative ability. Anyone interested in innovation and staying ahead of the competition!

What have others said about the Masterclass…

I recently attended an Ideas Master class with Nicole from the Ideas Bodega and I was blown away by the amount of relevant information and productive tools that were provided. It was by far and way the most useful course I have attended and Nicole's passion and professionalism were undoubtedly major contributors to this experience. She has identified an important area in our market and has made herself an expert in the art of the brainstorm.

Director, Nine Entertainment Co, Sydney

On behalf of the Lion Innovation and Insights team I wanted to say a BIG thank you for the two fantastic days we spent with you. A testament to how bloody useful this training has been is the fact that after Day 1 we were putting it to good use! This training has been a catalyst to shifting our work from good to great so thank you for your energy and your ideas!

Innovation Director, Lion Co, Australia
 

I recently used the brainstorm techniques you taught us with a new potential partner and they went extremely well! Thank you for the fantastic techniques.
Head of Marketing ANZ, LEGO, Australia

Nicole took the Woolworths Brand team through a dynamic day of interactive upskilling of our individual and collective, creative thought processes. Working with a set of actual brand challenges provided by our team, Nicole was deftly able to snap us into a creative mindset, before moving our thoughts intentionally between divergent and convergent thinking as she exposed us to an array of creative tools with which to re-imagine our challenges, unlocking new ideas all along the way. Who knew that following a process could unleash such creative thought!
Brand & Marketing Activation Manager, Woolworths Group, Australia

Really valuable tools and techniques for creative planning and brainstorming. It was a hugely beneficial process and I would highly recommend it to any organisation wishing to inject a fresh approach to their creative output.

Managing Director, One Green Bean, Sydney

The masterclass was both inspiring but also really practical too (where many other training courses fail), arming you with the best ways to get the most out of your and your team’s thinking. Nicole led the class superbly, using lots of different examples and experiences. Would recommend it for all agency folk; relevant for suits, creatives and planners alike.

Senior Planner, Ogilvy and Mather, Melbourne

Nicole ran a two-day Idea Generation Masterclass with incredible results. The team was thrilled with the workshop, with many claiming this to be one of the best they'd experienced. The impact has certainly been far-reaching across the business. On a professional level, I cannot recommend Nicole highly enough.

Client Services Director at Hill+Knowlton Strategies Australia

The workshop was very inspiring and gave us a great framework and guidance for future brainstorms.

Group Account Director, Ogilvy & Mather, Ho Chi Minh City

I use to run out of the office when we had a brainstorm! Now I really enjoy them and find them highly productive. Everyone is getting involved and the clients have been very impressed with our ideas.

Director of Brand Strategy, Kirshenbaum Bond + Partners, New York

As a designer I am expected to come up with great ideas as a matter of course. But, there are times when ideas ebb and ideas flow, so having a set of reliable and fun tools to fall back on is a great thing, and that is what Nicole gave me. The creative team that attended found the sessions very useful and definitely felt that they gained value and new learnings from the workshop. I felt that Nicole's presentation style, inventiveness and her ability to deal with the nature of our business showed a good deal of insight on how to get to the nuts and bolts of any challenge and instil creativity within people. Having been involved in idea generation, problem solving and innovation challenges myself I really felt I left the workshop refreshed and re-energised to tackle client briefs in new and different ways.

Creative Design Director, Hulsboch

The workshop was engaging and gave us different methodologies and tools that can be put to use as part of a creative brainstorm. I enjoyed the use of real examples. I would definitely recommend this course to anyone who needs to generate new ideas or creative solutions for clients.

Account Director, Google, Sydney

We all thought we knew how to brainstorm but were really surprised by the new tools! The training was highly energetic, highly creative and extremely useful. We are using the tools in every brainstorm and generating fantastic ideas for our clients.

Director, Burson, Sydney