TIPS, TOOLS & TACTICS FOR GAMING/MARKETING MANAGEMENT

In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming.

Tailored for Industry Professionals.

This course is perfect for pubs and clubs and is crafted for venue managers with operational backgrounds who want to better understand and maximise their gaming revenue. It is an invaluable resource for marketing managers and coordinators who seek a deeper insight into gaming, player development and rewards. It is also an ideal introduction for duty managers or other middle managers who want to understand modern gaming and marketing management from the ground up.

Fast-Track Your Knowledge

Whether you are a newcomer to the industry or a middle manager eager to expand your skillset, this course will accelerate your gaming/marketing knowledge, providing actionable insights you can implement immediately.

This is the only industry program that delves into Player Development and Rewards and is a concentrated, no-nonsense course, delivered in plain language that anyone can follow.

Insights and strategies covered in the course include:

Gaming

• Master the fundamentals of gaming analysis for purchasing machines – what do I need to buy, what do I need to trade out.
• Negotiating machine purchases – (timing, conversions, warranties).
• Structuring your fleet management.
• Where do I place different games/machines on the floor?
• Setting an annual gaming budget and getting Board pre-approval.
• To link or not to link – and how much will it cost me?

Marketing

• How to reach gamers in small venues.
• Where do I get the biggest bang for my marketing buck with a small budget?
• How to set a marketing budget.
• Identifying different gamer profiles.
• How to keep ahead of the competition.
• How to harness AI to work more efficiently & effectively.
• Identifying market gaps and strategies to address them.
• How to spoil bigger gamers in a small venue without spending a fortune?
• What promotions work for what audience?
• How to tell if your Rewards Program is building business or has become a cost of doing business
• The difference between Player Development v Rewards

…and a whole lot more.

At the end of the course, you will walk away with a comprehensive reference guide to all the points covered in the course.

HURRY – BOOK NOW TO SECURE YOUR PLACE

If you are travelling to attend the course, please email linda@yourmarketingmentor.com.au for a discount code for the Travelodge attached to the club.