Top 5 Mistakes Founders make with B2B Sales
Hosted by Nimmity Zappert | Founder, Authentic Selling

Are you an early-stage founder who wants to build a business selling to other businesses?

If you are, you probably have an awesome vision for your business - and have spent a lot of time thinking about your product and strategy. But have you had any experience selling B2B?

If you are like many founders out there building your vision, selling to businesses may be new to you - and even a bit scary.

How do you get your business out there and get some runs on the board - while remaining authentic and true to yourself and your product vision?

There are many traps that founders can fall into when starting out with B2B sales. The good news is - once you understand the basics they are easy to avoid.

Join us for a 1-hour free webinar to give you the Top 5 Mistakes founders make when building a B2B business - so that you can learn how to avoid them.

What you’ll get from this Session

An understanding of the Top 5 things to avoid when starting out selling B2B
Simple steps you can take to avoid each of them
Tips you can take away get you started and use in your sales meetings – right now
A copy of How to Sell Without Being a Sleazebag: Questions, Words & Language booklet.

About Authentic Selling

We’re here to take the B.S. out of selling B2B.

We make it easy for purpose-driven founders to get the skills and confidence they need to grow their business with B2B sales.

Selling isn’t about magic tricks or pushing people to do things they don’t want to do. Selling is helping customers to find the best solution for their needs.

We help the good ones to win – so we can reset the stereotype around how business is done, to one that sees a successful businessperson being someone who is strong, authentic, and grounded – who delivers on what they promise and has a positive impact on the world.

About Nimmity Zappert

Before founding Authentic Selling, I worked for 25+ years in senior management in the software industry.

I started out in Sydney Australia in the security software industry in channel sales & marketing management more than 20 years ago, then later moved to the UK for several years as Head of International Sales for a major software firm. During this time and the decade that followed, I worked in senior management roles in several software businesses, continuing on this path when I moved back to Australia.

Working across many regions and cultures, I found that many of the things I had been taught about how business and sales ‘should be done’ were very much coming from one business culture. Even 20 years ago, the sales ‘techniques’ that were being evangelised seemed old school. They were tacky and pushy, and so often they did not fit in the places and cultures I was selling into. They certainly did not make me feel good.

Out of necessity and the need to hit business metrics and sales targets, I learned how to sell and run businesses – without the tacky stuff. I taught myself how to sell with authenticity. I look forward to helping you to do the same.