Transforming with GenAI: Kick-start Your GenAI Journey

Transforming with GenAI: Kick-start Your GenAI Journey

Generative AI isn’t just the future – it’s the present.

Right now, communication professionals have a choice: harness GenAI to gain a competitive edge or risk falling behind as it reshapes our profession.

From planning and research to writing, measurement, and beyond, GenAI has the power to enhance productivity, elevate content quality, and unlock new efficiencies. And it’s only getting smarter.

This session, hosted by CSCE co-founder, Sia Papageorgiou FRSA, FCSE, SCMP, with special guest, Wayne Aspland, will cut through the noise, showing you practical steps to integrate GenAI into your workflow and build the expertise you need to stay ahead.

To ensure global accessibility, we’ll be running two live sessions to accommodate multiple time zones.

Wherever you are, don’t miss this chance to gain the expertise you need to stay ahead in a rapidly evolving profession.

About Wayne Aspland

You might call Wayne Aspland a Generative AI tragic.

Wayne has been a communication and change practitioner for over 20 years. He has worked, either in house or as a consultant, for organisations such as Sensis, ANZ Bank, KPMG, Spotless, NBN and Bendigo Kangan Institute.

Along the way, Wayne wrote his first paper about the impact of AI on communication back in 2017. While he didn’t realise it at the time, ‘The Robots are Coming’ provided communication professionals with an early view of what has now become the Generative AI revolution.

Wayne spent most of 2024, focused on driving the adoption of GenAI at one of Australia’s largest banks. This experience has given him an understanding of the issues and opportunities before us as we navigate this new GenAI-enabled world.