Turning 2024 challenges into a legacy of strategic success – a 3 part webinar series presented by Paige Cross, Cross Country Management.

The 2024 growing season across Southern Australia—including SA, the Wimmera, Mallee, and Western District in VIC, the NSW Mallee, and areas of Tasmania—has been nearly unprecedented, with 1967 being the most similar year in recent history.

Much of the knowledge of previous generations has been lost over time, particularly the insights and stories shared about managing dry years during the mid-20th century. This loss is especially significant at the regional and subregional levels, where such wisdom helped inform local decision-making.

While many are eager to ‘see the back of 2024,’ now is the perfect time to capture vital information, photographs, and data to create a lasting legacy of this year’s learnings, ensuring long-term strategic success.

Join Paige Cross, Owner of Cross Country Management, and Jordan Lee, Digital Ag Manager at Haeuslers, for Webinar 1 in the 3-part series, Turning 2024’s Challenges into a Legacy of Strategic Success.

This session focuses on reflecting on 2024—what we’ve learned, what we need to capture, and how these insights can shape the future.

With extensive experience in agribusiness finance, project management, and business consulting, Paige brings a strategic perspective to the discussion. Jordan, whose career spans agronomy, ag tech, and machinery, offers practical insights into the importance of capturing data during a dry season like 2024 and how it can drive future success.

Together, Paige and Jordan will explore how growers can transform the lessons of 2024 into actionable strategies for resilience and progress.

The webinar covers:

• Why reflecting on 2024 is crucial for building long-term resilience, especially during challenging seasons.
• How to effectively capture and collate data, visuals, and experiences from 2024 to inform future decisions.
• Insights from Jordan Lee on leveraging diverse data sets growers already have—and why capturing data in dry seasons is just as critical as in wetter years.
• The importance of celebrating wins and opportunities while acknowledging this year’s challenges.
• How lessons from 2024 can help prepare for 2034—what data, insights, or experiences will we wish we had captured?
• Conducting a SWOT analysis of the 2024 season to identify growth potential, celebrate successes, and plan for strategic improvements.

Participants will leave with a 60-day action plan to help identify and prioritise what to capture from 2024, laying the foundation for future-focused decision-making.

Don’t miss this engaging discussion packed with practical insights and tools to help turn 2024 into a stepping stone for future success.

Get your tickets today.