Turning ideas into impact: How to inspire people to care and take action

This event is part of Next Fest, brought to you by the Sustainable Business Network and NZI.

You’re working to create change – not just for your business, but for the planet. But sometimes shifting mindsets and sparking action can feel almost impossible. So how do you talk about your innovative idea in a way that genuinely changes how your audience thinks and behaves?

Verity Craft from Intelligent Ink is a thought leadership book coach and strategist – but what she’s obsessed with is helping people and organisations make their ideas so valuable they can spark real transformation.

In this two-hour workshop, she’ll teach you an audience-focused framework that will help you communicate your sustainable innovation in a way that makes it truly land. You’ll learn:

• How to define your audience and key stakeholders

• How to map out the journey you’ll take your audience on

• Ways to connect your audience with your bigger vision and business

• Tips and tricks for making your ideas and stories more engaging

Join us for a hands-on workshop where you’ll learn a framework you can apply to everything from your marketing, to a book, to pitching for investment – so your sustainable ideas have the reach and influence they deserve.

About Verity Craft:

Verity Craft is a speaker, book coach, and facilitator – but what she’s really obsessed with is helping people make their ideas so valuable that they can actually change lives.Together with her team at Intelligent Ink, she works with experts who are struggling to extend their impact beyond their current clients to help them write their very best book. And as a speaker, she helps people tap into the power of their ideas so that they can be genuinely transformative for you, your business, and the world. 

Make the most of your experience - get an access-all-areas pass to Next Fest here, which will give you access to this event for free!