Turning Online Words Into Bottom Line Numbers
Event description
An introduction to the world of UX writing, content design and micro-copy, and the impact they have on bottom lines.
In this short and practical session, Yifat & Lee from Punct will explore the impact words have on user experience, and how using the right words can generate desired user actions, behaviours, and experiences that translate into bottom-line revenues.
Get to know the wonders of UX writing and learn how successful companies put it into good use.
Recommended for product and UX teams, marketing teams and anyone who’s looking to enhance their digital interface – whether it already exists, in the making, or just an idea.
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This event is part of Spark Festival and upholds the Spark Code of Conduct.