Turning Social Media into Sales

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Social media can be a powerful way to connect with customers and generate sales but knowing where to focus and how to turn social activity into action can be challenging.

This practical workshop explores how businesses can use social media to guide customers from discovering a product or service through to making an enquiry, booking or purchase. You’ll compare different social commerce pathways and consider which platforms and approaches best suit your audience, offering and business.

The session also covers how to connect social channels with ecommerce platforms, combine organic and paid activity, and measure the actions that contribute to enquiries and sales.

This topic covers:

• Understanding different social commerce pathways, from product tags and direct messages to bookings and website checkout.

• Comparing social platforms and identifying which options best suit your business.

• Matching platforms and content approaches to your audience, product or service and capacity.

• Connecting social channels with ecommerce platforms and other business systems.

• Mapping the customer journey from discovery through to purchase and follow up.

• Using organic content, creators, paid promotion and retargeting to support sales.

• Measuring the activity that contributes to enquiries and sales.

This workshop is designed for small business owners with an existing product or service who are new to, inconsistent with or overwhelmed by social selling.

If this is your first workshop with us or you have any queries, check out our Online Workshops Guide & FAQs or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.