Unconventional with Purpose Conference - Market Hall

Rethink, reshape, and reimagine the future this World Environment Day. Join Unconventional with Purpose, a first of its kind conference by the University of Melbourne's Wattle Fellowship.

Key Event Details

Date & Time: 5 June 2025, 2:00 PM - 6:30 PM
Location: Market Hall, University of Melbourne
Audience: connect with 150+ sustainability leaders from government, academia, industry, and nonprofits

What to Expect

• Inspiring speaker sessions
• Short presentations by Wattle Fellows
• Interactive workshops
• Immersive experiences
• Networking session
• Refreshments 
  

Event Pillars

This event is all about fresh ideas, bold perspectives, and rethinking what’s possible. Together, through our speakers, immersive experiences, and dynamic discussions, we’ll dive into key themes shaping the future of sustainability:

🎨 Storytelling for Change
What if creativity and storytelling was the key to sustainability through pushing boundaries, challenging perspectives, and turning imagination into action? See how communications is redefining what’s possible for a more sustainable world.

🔀 Unconventional Paths to Impact
Sustainability isn’t just about doing less harm, it’s about rethinking entire systems. Closing the loop is one piece of the puzzle, but what if we went further? Let’s explore bold, unconventional approaches that drive real change.

🌍 2025: The Year of Generational Convergence?
With unprecedented challenges requiring all hands on deck, the walls between generational approaches are breaking down. How are these diverse perspectives combining to create more resilient, effective change models? Let’s examine the emerging different ways of engaging.

Why "Unconventional with Purpose"?

• Expanding Perspectives: This isn’t just another sustainability event. It’s a space for fresh ideas, unexpected collaborations, and new ways of thinking that push boundaries.
• Interdisciplinary & Creative: Big ideas don’t happen in silos. We’re bringing together voices from different generations, industries, and disciplines to spark real innovation.
• Immersive & Engaging: Get ready to challenge assumptions, dive deeper, and see sustainability in ways you might not expect - but will definitely connect with.
• Purpose-Driven Approach: We’re not unconventional just for the sake of it. We do things differently because that’s how real change happens. Let’s make an impact together.