Understanding social media metrics to maximise your investment

Like any action in your business, understanding your social media metrics is important for to maximise your investment.  In this workshop we will delve deeply into:

1. Key social media metrics and their significance – this covers essential metrics such as reach, engagement, impressions, clicks, conversions and sentiment analysis.  It explores what each metric signifies, why its important and how it contributes to overall social media performance.
2. Setting clear objectives and KPI’s – Discuss the important of SMART goals and KPI’s for social media campaigns.  Here we explore how different objectives require different metrics to measure success and how to align metrics with broader business goals.
3. Analysing audience insights: Here we explore how to leverage social media metrics to gain valuable insights into your audience demographics, interests, behaviours, and preferences. 
4. Measuring ROI and attribution – Dive into strategies for measuring ROI and attributing social media efforts to business outcomes.
5. Optimising content strategy and campaign performance – Explore how to use social media metrics to inform content strategy and optimise their performance.  This includes A/B testing, analysing engagement metrics to identify top-performing content and adjusting tactics based on real-time data to maximise reach and engagement.

By understanding these key areas and mastering the art of social media metrics analysis, businesses can make better informed decisions, optimise their social media investments and drive meaningful results. 

Hosted by Andrea Anderson.

Eligibility Requirements:

Please note that registering for this workshop is mandatory to ensure your spot and we encourage potential participants to review eligibility requirements before registering. Eligibility requirements include:

• businesses with under 20 Full-Time Equivalent (FTE) employees
• be a Queensland, Northern Territory or Western Australia-based business
• hold an active Australian Business Number (ABN)