The New Marketing - Unlocking AI and ML with Big Data

AI and machine learning (ML) are revolutionizing marketing by enabling predictive insights, automation, and hyper-personalization at an unprecedented scale. This interactive talk empowers marketers to unlock competitive advantages from previously untapped unstructured data.

Examining real-world applications, from Airbnb’s dynamic pricing models to the HelloFresh use of ML for customer engagement, demonstrating how AI-driven marketing enhances decision-making.

Through interactive walk throughs of Python code in Google Colab, a hosted notebook service requiring no setup and providing free access to computing resources (including GPUs), Suresh will explore the power of large language models and behavioural data in transforming customer interactions., including the retail giant ASOS fashion personalization Importantly, the role of AI in creating new services and business efficiencies is canvassed with a new generation of AI driven avatars overcoming “the uncanny effect”.

This session is designed for marketing executives at all levels, providing practical insights into leveraging AI and ML for customer engagement, predictive analytics, and revenue growth. Attendees will leave with actionable strategies to execute AI for more effective marketing in an era of big data.

About Suresh

Suresh Sood is an Australian expert in big unstructured data, machine learning, and transformer language models, bridging technology, academia, and industry to develop retrieval-free AI systems. Passionate about leveraging data-driven insights in retail, finance, law enforcement, and sustainability, he helps organizations adopt AI and data-centric strategies without the cost of maintaining full-time data teams.

As Chief Data Scientist at Joint Action Solutions / ETISCOPE in Sydney and Data Scientist at Accounting Pod in New Zealand, he applies AI-driven solutions to business challenges while mindful of the human psychology. He is also the Director of Behavioural Big Data at Brain Value, where he explores how human behavior interacts with AI systems along with an advisory role at skwill.ai accelerating B2B sales using behavioural insights. His academic contributions include roles as an Adjunct Fellow at Macquarie University, focusing on LLMs and humanoids, and at the University of Technology Sydney, specializing in green technology and carbon management.