Unlocking Growth Through Partnerships

Trying to grow your business? You already know partnerships can open doors, but not sure where to start?

As a founder or small business owner, you’re always looking for smart ways to grow sales.

One of the most effective — and often overlooked — approaches is building partnerships.

The right partners can help you:

• Reach customers you’d never find on your own

• Add credibility to your business

• Accelerate your growth far beyond what’s possible alone

But for many founders, partnerships feel confusing and out of reach.

Should you be looking for referral partners, resellers, affiliates, or distributors?

How do you identify which type of partner is best for your stage of business? And once you know, what’s the first step to actually building those relationships?

What you’ll get from this session

• The different types of partners that can drive growth for your business

• How to choose the partner types that make sense for your stage and goals

• Simple, practical steps to approach potential partners with confidence

• What you can do right now to begin building sales through partnerships

Who it’s for

This session is for early-stage founders and small business owners who want to grow sales by working with other businesses.

Join me for this free 1-hour webinar to leave with:

• Clarity on the partnership landscape

• Confidence in your next steps to get started

About Authentic Selling

We’re here to take the B.S. out of selling B2B.

We make it easy for driven founders to get the skills and confidence they need to grow their business with B2B sales.

Selling isn’t about magic tricks or pushing people to do things they don’t want to do. Selling is helping customers to find the best solution for their needs.

We help the good ones to win – so we can reset the stereotype around how business is done, to one that sees a successful businessperson being someone who is strong, authentic, and grounded – who delivers on what they promise and has a positive impact on the world.

About Nimmity Zappert

Nimmity Zappert is a globally experienced founder and sales leader with over 25 years of experience.  She has led commercial strategy, regional operations, and high-performing teams in diverse markets across UK, Eastern Europe, the Middle East, Africa, Asia and Australia. 

Her career spans senior roles in the tech and enterprise software sectors, where she managed multimillion-dollar P&Ls, scaled global teams, and consistently exceeded growth targets. Nimmity has a strong track record in building sales systems, leading market entry strategies, and navigating complex commercial environments across borders. She brings a strategic yet practical approach to leadership, with a deep understanding of how to align teams, customers, and goals.

Through her business Authentic Selling, Nimmity now works with early-stage founders to demystify B2B sales and help them build the confidence and skills needed to sell effectively. She focuses on helping founders move from uncertainty to clarity - developing repeatable, customer-focused sales approaches that feel authentic and deliver results. Nimmity combines global insight with grounded, real-world experience to help businesses grow with confidence and purpose.