Course Overview: Unlocking Sustainable Growth: The Power of Smart Sales & Marketing Planning

Duration: 3 hours

The disability sector is facing rising operational costs, workforce shortages, and growing demand, all while navigating ongoing funding pressures. These challenges are prompting many providers to rethink how they connect with their communities and communicate the value of their services.

In this environment, having a clear and practical marketing strategy is crucial. It’s not just about attracting clients; it’s about building trust, showcasing your impact, and connecting people with the services they need. A well-planned marketing approach can drive growth, strengthen relationships, and ensure long-term sustainability.

Successful case studies show that strategies like optimising your online presence, using platforms like Google My Business, and sharing meaningful content can lead to significant growth. With the right marketing plan in place, you can thrive and make a lasting impact on the lives of those you support.

Join us for a practical and inspiring session that will help disability service providers and community organisations harness the power of marketing in a values-driven way that aligns with your mission, values, and goals.

This workshop aims to equip disability service providers and community organisations with the tools and strategies needed to unlock sustainable growth and drive long-term success through smart sales and marketing planning. You’ll learn how to align your marketing efforts, build trust within your community, and implement practical strategies that foster growth while enhancing sustainability and impact.

Learning Objectives and Areas Covered:

The basics of services marketing: Understand the unique challenges and opportunities in services marketing.
The importance of People, Process and Physical Evidence in your marketing: Learn how to use these elements to contribute to storytelling that helps build trust, deliver value, and enhance customer experiences.
The Sales Funnel and how marketing helps this: Explore the stages of the sales funnel and how targeted marketing can attract and nurture potential customers.
Different sales strategies and when to use them: Identify and apply the right sales strategies to align with your organisation’s strategic plan.
The importance of a unified approach: Discover how aligning sales and marketing ensures consistency, improves efficiency, and drives better outcomes for service providers.
Who is responsible for sales and marketing in your organisation? Clarifying roles and responsibilities helps foster collaboration across teams and align efforts toward shared goals.
How to develop and sales and marketing strategy: Develop a tailored strategy that leverages the unique strengths of your service to achieve sustainable growth.

Why Attend

This interactive workshop is an excellent opportunity to understand the importance of marketing and sales for your business. Participating will provide you with practical knowledge for implementing strategies within your business today.

Meet your Trainer

Kelly is passionate about educating businesses on the importance of unified sales and marketing strategies and how this can unlock business growth. Kelly has over 20 years of experience working in sales and marketing roles within the commercial sector. She has transitioned to the for-purpose sector because of her passion for community and the sector’s diversity.

Kelly is dedicated to forging meaningful long-term strategic partnerships. She believes that inspiring connections can lead to remarkable outcomes and make a positive impact on community. Kelly’s dynamic and insightful approach, coupled with extensive experience, makes her an invaluable resource for professionals striving to enhance their business.

Who Should Attend?

Leaders and managers from disability services and community organisations, including CEOs, COOs, senior and operations managers, marketing and sales professionals, and anyone looking to grow their business through smart marketing.

One ticket per registration.

If you have any enquiries, please don't hesitate to contact us at learnanddevelop@nds.org.au