Masterclass: Unlocking the US Market

Ready to take your EdTech company to new heights and have the US Market as a strategic component? Join us for a Masterclass: Unlocking the US Market, tailored specifically to help you navigate the complexities of expansion and achieving global success.

This masterclass is the first in a series across the year that are designed to fast-track your EdTech journey. You will have the opportunity to learn from industry experts and gain valuable insights into the key situations shaping your business.

Masterclass: Unlocking the US Marketing will deep-dive into;

• Securing your first US customer: Learn strategies for entering the competitive US market, from identify potential clients to building effective sales outreach, and understand the nuances of establishing long-lasting customer relationships in a big mark

• Launching a pilot project: Gain actionable insights into planning and executing a successful pilot project to setup your marketing narrative. We’ll cover the steps to ensure it meets both your business and customer objectives, how to gather critical feedback, and how to scale from pilot to full deployment.

• Navigating the regulatory landscape: We'll discuss how to ensure compliance with local, state, and federal laws, as well as data privacy and security standards, so you can avoid costly pitfalls.

• Gaining insider knowledge on the foundations for sales success: Tap into the key sales strategies and tactics that have proven successful in the US. You’ll learn from Australian EdTech companies who have successful US operations about the foundations of building a strong sales pipeline, from prospecting to closing deals, and how to build a sales-driven organisation that fosters growth and success.

To help us navigate this, we are excited to welcome Jim McVety, Managing Partner at First Step Advisors, with extensive experience within the US education sector and a proven track record of enhancing organisational capacity through strategic consulting and market analysis. Jim will provide practical, actionable strategies to help you scale effectively, adapt your product offerings, and confidently enter new markets.

Come ready to have all of your questions answered about pricing trends, purchasing trends and go to market strategies. Leave with the answers you need to succeed.

Don’t miss this opportunity to learn from one of the best in the field and drive your EdTech company toward global success.

Masterclass: Unlocking the US Market is free to all NSW based EdTech companies thanks to the support of StudyNSW, as part of AmplifyED, a series of initatives fostering the growth of NSW based EdTech companies.

For EdTech companies based outside of NSW, EduGrowth membership along with an attendance fee is required to attend. Email hello@edugrowth.org.au to learn more about becoming a member.

About Jim McVety

Jim McVety | Managing Partner | First Step Advisors 

Jim is an experienced sales, marketing and communications specialist responsible for client success in all areas of education. With his focus on building the capacity of organisations to better support educators and students, Jim’s analysis, strategic consulting, and embedded engagements have helped shape strategy for hundreds of organisations across the education space.

About EduGrowth

EduGrowth is Australia’s education technology and innovation industry hub. Through connection and collaboration we accelerate Australia’s EdTech ecosystem globally.

We are connecting a community of education providers, industry participants and EdTech entrepreneurs committed to reimagining learning in the digital age. As education transitions to borderless digital delivery, our diverse ecosystem will impact the future of learning globally from Australia.

Our programs focus on developing the entire education technology and innovation sector. We have a range of services supporting EdTech companies at each stage of their journey, whilst also connecting education providers and industry participants into the broader ecosystem.

About StudyNSW

The NSW Government established Study NSW in 2014 to support the sustainable development of the state’s international education sector and enhancing international student experience.