Unpacked: What If Bigger Isn't the Goal? With Grounded Advisory

We are constantly told that business success means growth - more customers, more revenue, more staff, more products, more locations. But what if bigger isn't actually the goal?

What if the business you need isn't a bigger business, but a business that gives you the life you actually want?

In this practical and thought-provoking session, Yvonne Summer challenges the assumption that growth is always the answer. She explores what happens when we put life first and people first, and then ask what the business needs to look like to support that.

Sometimes progress means growth. Sometimes it means better systems, higher prices, fewer customers, better delegation, different hours or changing the way a business operates. And sometimes the right answer may even be to scale back rather than scale up.

Drawing on more than 20 years of hands-on experience in business, Yvonne shares lessons from building and growing businesses, navigating the challenges that come with rapid growth and discovering first-hand what happens when you try to wear every hat.

Rather than telling business owners what they should do, Yvonne asks the questions that many business conversations don't — helping people step back, challenge the assumptions they've made about success and work out what is actually right for them.

Because success doesn't have to look the same for everyone.

The goal isn't to build the biggest business you can. It's to build the business - and life - you really want.

Yvonne Summer has more than 20 years of hands-on experience building and working in businesses across a wide range of industries. Having built "successful" businesses with high annual revenue, she has also experienced first-hand the challenges that can come with rapid growth, and the difficulty of trying to wear every hat in a small business.