USCMA CITP - Strengths Crafting (Virtual)

Strengths Crafting: From Insights to Action in Coaching Practice

Whilst research shows that both job crafting and strengths-based approaches to work can enhance wellbeing, engagement, and performance, interventions rarely combine these two powerful methods, and practical applications are lacking.  

This workshop introduces "strengths crafting", a novel method integrating strengths profiling with job crafting. Strengths crafting provides the bridge from insight to action by enabling small, intentional adjustments to how strengths are expressed across task, relationship, wellbeing, purpose, and skill domains.

The workshop will bring together insights around a person’s strengths (the “what”) with job crafting techniques (the “how”), to help clients make small changes to how they act and think about their work.  

Through the workshop attendees will have the chance to explore each part of the model through interactive activities. There will be the opportunity to consider our own strengths and roles, as well as ways to help clients meaningfully craft their jobs and their lives around their strengths.

About Helen Worrall (C.Psychol)

Helen is a UK Chartered Occupational Psychologist, Provisional Psychologist in Australia, and an accredited Strengths Profile practitioner with 15+ years’ experience helping people and organisations unlock their potential through psychological assessment and development. Helen has worked across consulting, HR and academia, developing and using psychometric and behavioural assessments. Her most recent consulting role was running skills and strengths-led projects at Cappfinity.

Helen has presented on strengths-based approaches to assessment and development at the International Positive Psychology Association (IPPA) Congress alongside Rob Baker, a leader in the job crafting field, at the Australian Association of Graduate Employers (AAGE), and online at the COACH+ Summit. She is currently expanding her understanding of human motivation and behaviour via studies in Psychotherapy and Counselling.