Using Facebook and Instagram for eCommerce

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Facebook and Instagram are two of the most popular social media platforms, providing unique opportunities to connect with potential customers, showcase your products and drive online sales.

In this workshop, you will learn the skills and knowledge needed to harness these platforms' full potential, including using customisable collections and simple design tools to showcase featured products, bring your brand to life and make the online shopping experience seamless for your customers.

Please note: Facebook and Instagram shopping is specific to product-based businesses and can't be used to sell services or digital downloads.

This topic covers:

• Understand the features of Facebook and Instagram shopping
• Benefits of using Facebook and Instagram shopping for eCommerce
• How to set up the Commerce Manager to manage your product catalogues, set up a shop, view sales activity and insights
• Explore techniques to create engaging content that resonates with your target audience and turns casual browsers into loyal customers
• Gain an understanding of Facebook and Instagram's advertising tools to reach a wider audience, increase traffic to your store and boost sales
• Develop a content plan that aligns with your business goals and resonates with your audience, ensuring consistent and impactful communication

This workshop is ideal for business owners looking to leverage Facebook and Instagram shopping to boost their online sales.

The facilitator of this topic McNaught Media is a boutique marketing agency offering social media marketing, branding, design, website, copywriting and public relations management. Creative Director Kasia McNaught understands the marketing challenges small businesses face, with more than 16 years experience providing specialist marketing and business advice.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au. 

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.