Using Lean Principles for Better Negotiation

USING LEAN PRINCIPLES FOR BETTER NEGOTIATION

Are you negotiating under pressure — without a clear structure? Do you want stronger outcomes with your customers and suppliers, without damaging relationships?

This webinar introduces a practical way to approach negotiation using Lean thinking — helping you focus on value & building win-win outcomes across your supply chain.

Join us for a sharp and focused session designed specifically for nursery operators, plant retailers, turf growers, and horticulture professionals.

We’ll show you how to apply Lean principles to negotiate smarter — whether you’re buying materials, selling products, or working through service agreements. You’ll also build the confidence to clearly understand and stand behind the value you bring.

Here’s what you’ll gain:

Structured Approach:

A simple, repeatable negotiation framework based on Lean principles — focused on value, flow, and mutual benefit.

Know Your Value:

Learn how to understand and communicate the real value your business delivers — and negotiate with confidence.

Practical Tactics:

Tools and techniques to prepare for, conduct, and follow up on negotiations with suppliers and customers.

Tailored Insights:

Examples drawn from real-life horticulture business negotiations — with pricing, delivery terms, volume deals, and more.

This webinar is ideal for:

• Business Owners and Senior Managers negotiating with customers, growers, suppliers, or contractors.

• Sales, Admin, and Procurement Staff involved in quoting, pricing, ordering, or contract discussions.

If you're ready to improve your negotiation outcomes, gain clarity on your value, and strengthen your business relationships — this session is for you.