Scaling Intangible Assets (Part B)

This is the second webinar in the two-part series and focuses on how to ensure your valuation captures your true value when scaling up.

A pitfall many companies fall into when establishing a valuation is coming up with an arbitrary number (“we are raising $10M and I don’t want to give away more than 33% so we are worth $30M”) or based on the hope that an investor will accept the company’s financial projections (which tend to be highly speculative in early-stage companies).

Both these approaches ignore the critical impact intangible assets (such as data, brand, confidential information, systems and processes, customer and supplier relationships, software, code, patents, and trademarks) have on a company’s value that can be orders of magnitude greater than factors such as historical cost of development or forecast cashflows.

So how do you ensure that your valuation captures the true value of your company and that you aren’t leaving money on the table or giving away too much equity as you scale up?

Join host Trena Blair, CEO FD Global Connections in a discussion with Michael Masterson, Managing Director at global intangible asset advisory, valuation, and transaction firm EverEdge, for this session as he shares insights, case studies and practical advice about how to achieve a robust, reliable, and defensible valuation that captures the value of all your assets, including:

• Why conventional valuation methods won’t capture your true value – especially for businesses that are scaling up
• How to leverage your intangible assets to achieve a higher valuation
• How to articulate company value when working towards an exit or capital event.

Michael will also provide a recap on some of the key points raised in the first session including how to build an ‘unfair advantage’ into your product or service and determine what commercialisation strategy is right for your business.

About FD Global Connections: We are Australia's scaleup specialist supporting businesses to scale into the USA. As a boutique strategic advisory group, we are fully committed to your success. We ensure you are prepared for global expansion and are connected with our expansive USA network - East Coast to West Coast. 

Accelerate your International Expansion with Minimum Fuss with FD Global Connections.

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