VCC Professional Development Workshop - Revenue Reimagined

Grow the Profitable Revenue You’re Already Capable Of

With Phil Purcell – Chief Revenue Officer & Founder, Rainmaker

What if your best growth opportunity isn’t something new, but instead it's something already sitting inside your business?

In this practical, interactive session, Phil Purcell, CRO and founder of Rainmaker Revenue + Sales, shows you how to unlock more profit in your business by rethinking how you use your existing revenue ecosystem AKA your pricing, positioning, sales systems, alignment process, and delivery engine etc.

With 25+ years growing multi-million-dollar revenue across industries, Phil shares how to get better results with what you’ve already got.

This is a focus on your above-the-line capabilities and options. 

You’ll walk away with:

• A clearer view of what your business could be making, but isn’t

• Ways to innovate your current revenue (not just chase new sales volume)

• Practical levers to grow profit without adding cost or headcount

• A commercial lens to spot margin leaks and missed opportunities

This session is made for business owners, managers, and revenue leads who want real answers, not more fluff.

If you're ready to move beyond “more sales” and start building profitable revenue, this will open the door to show you how.

About Phil

Phil has led revenue and growth programs across professional services, tech/SaaS, manufacturing, and allied health, working closely with partners, founders, and sales teams to get results. He brings a calm, commercial, and clear approach to business growth plus a whole lot of practical insight.

This is a free event, however, you will need to bring your own Tea/Coffee.