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Venture Up | Workshop: Why Market Validation Matters

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Auckland University of Technology
Auckland, New Zealand
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AUT Ventures
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Thu, 21 Aug, 1pm - 2pm NZST

Event description

Why market validation matters

You've developed a great idea, but who needs it and will they pay for it? Market validation is a key part of turning research into real-world impact and avoiding failure further along in your research.

📅 THU 21 AUG @ 1PM
📍 WG517 CITY CAMPUS 

In this interactive workshop, we’ll explore why understanding your potential market is crucial for securing funding, attracting partners, and increasing the chances of commercial success. Learn practical strategies for assessing market demand and how AUT Ventures can support you in the process.

A light lunch will be provided.

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Auckland University of Technology
Auckland, New Zealand
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Hosted by AUT Ventures