Virtual Seminar for Future Innkeepers
Description
As an Aspiring Innkeeper or hospitality professional, you need a clear vision of starting a bed and breakfast or inn as a business and a lifestyle. In your seminar, we will address and work with you to understand all aspects of this wonderful and rewarding career. Our goal is to ensure that your goals are met as you work through the process. We will work with you to help you decide whether Innkeeping is the right profession for you, personally and financially. Your seminar provides a comprehensive overview of starting a bed and breakfast from Amenities to Zoning. Examples of the many essential “starting a bed and breakfast” topics we cover are:
Innkeeping 101 – industry overview
Building the profile of your inn – make it right for you
Due diligence – know before you buy
Finding and acquiring the inn – the process
Inn financing – what you need to know
Inn valuation – is the price right?
Business planning – your roadmap to success in starting a bed and breakfast
Marketing – blogging, social media, websites, print, networking
Operations – a day in the life of an Innkeeper
The Virtual Seminar is being offered as an alternative to our in-person aspiring Innkeeper sessions. This six-hour session covers much of the same material as the One Day Comprehensive Seminar and will help to affirm attendees’ interest in a possible Inn purchase. The seminar includes six hours of instruction, workbooks, personalized follow-up consultation, and access to the Virtual Seminar Page of our website which will be continually updated with resource materials for B&B Team seminar graduates.
The Virtual Seminar begins at 10:00 AM ET and ends at 4:00 PM ET and will welcome attendee participation throughout the day. There will be a 30-minute lunch break (potentially a working lunch with several industry guests to be determined) and the seminar will be recorded and sent to attendees so they can review materials in their own time following the synchronous event. The cost of the Virtual Seminar is $225.00.
Instructors: Eben Viens, David Hiler & Guests
Agenda
- 10:00 am - 10:30 am
Introduction to Hosts & the Innkeeping Trade
Introduction to hosts, attendees, and our special segment of the hospitality industry.
- 10:30 am - 11:30 am
A Day in the Life of an Innkeeper (Or is it?)
Discussion of standard operating procedures and operational structures for properties of various sizes and styles.
- 11:30 am - 12:30 pm
Building Your Working Model for Acquisition
An in depth discussion of the key characteristics for success including property location, size (# rooms/keys), style of service, food & beverage considerations, owner's/manager's quarters requirements, and beyond.
- 12:30 am - 1:00 pm
Working Lunch w/ Industry Professionals
Break for lunch or join us for a conversation with professionals in our industry (as their schedules allow).
- 1:00 pm - 2:00 pm
Inn Acquisition and Financing
Discussion of the search, analysis, due diligence, and purchase process including conversation around standard financing structure and terms for Inns, B&Bs and independent hospitality properties.
- 2:00 pm - 2:45 pm
Inn Valuation
Discussion of standard Valuation and appraisal practices for Inns and B&Bs.
- 3:00 pm - 3:45 pm
Inn Marketing 101
Key ingredients to ensure success in the boutique segment of the hospitality industry. Focus on branding, emphasis on core values, and general discussion of digital marketing assets and practices.
- 3:45 pm - 4:00 pm
Conclusion and Q&A
Final thoughts and questions from attendees.
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