The Virtually Yours Website Summit

As summer hits, it's time to spend some office hours getting your website ready for your next group of clients. Join us Wednesday, May 29th at 1PM for a summit that will cover 3 key aspects of your site: Design, Copy and SEO. Refresh your site to make it sound better, look better AND be optimized for your ideal client to find you. Featuring Emcee Kunbi Odubogun Esq. from Oduberg Law with legal notes for your site!

SCHEDULE

1:PM - Welcome from Kunbi Odubogun Esq.

1:05PM - Mastering the Sales Page with Taylor de la Fuente from Bigmouth Copy

2:05PM - 10 Minute Break with Legal Notes from Kunbi Odubogun Esq.

2:15PM - SEO Basics for Your Wedding Business with Sara Dunn from Sara Does SEO

3:15PM - 10 Minute Break

3:25PM - Website Templates VS Pro Designers with Clarisa Catalina from Cala Lane 

4:25PM - 5 Minute Wrap-Up

TICKETS

Free for SWEL Members (use your regular member access code)

$15.99 for Marry Me Tampa Bay and Wedding Venue Map Members (ask your organizational leadership for access codes)

$19.99 for General Admission

SPEAKER BIOS AND SEMINAR DESCRIPTIONS

Mastering the Sales Page

Your sales page is the queen of your website. It seals the deal with clients, answering all of their questions and convincing them to hire you. In this workshop, you’ll learn all of the elements a successful Sales page needs, the order they go in, and why they’re important. After this workshop, you’ll be able to write or spruce up your Services page so it sells.

Taylor de la Fuente is the copywriter and brand strategist behind Bigmouth Copy. She's an award-winning writer who crafts persuasive and personality-packed websites and other sales copy for bold, creative service providers who do things differently. Ready to cyber-stalk her? Head over to bigmouthcopy.com.

SEO Basics for Your Wedding Business

SEO isn’t scary or technical. You just need to learn what search engines are looking for! There are over 3.5 billion searches on Google every day—How do you make sure you're found when your ideal client searches for what you do? In this session, we’ll identify the best practices that can increase your SEO ranking and give you the first-page results you desire.

In this session, participants will learn:

• The secret to using your keywords effectively.
• The importance of an easy-to-navigate, visually appealing website to your SEO efforts.
• Why you need to think beyond your own website if you want to rank higher.

Sara Dunn is a Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google. With a knack for making SEO easy to understand, she's created a unique Wedding SEO Framework that simplifies what it takes to get your wedding business in front of your dream clients.

Sara has been featured by Honeybook, Special Events, and NACE. She was named a WeddingPro educator for 2023 and has presented to audiences including WeddingPro, WIPA, Wedding MBA, and Two Bright Lights.

In the last year, her framework has helped over 1 million searchers find the wedding pros and advice they’re looking for. If you're ready to reach rockstar status on Google, Sara's ready to be your geeky best friend that shows you how it's done.

Website Templates VS Pro Designers

Let's get ready to rummblllleeeeee: the battle is on between all those beautiful (and affordable!) Website Templates you can purchase with a click of a button, and the Professional Website Designers that can create something completely new just for you. With so many choices it's hard to know which one would be the best option when it comes to time, money, and ROI– Because there are definitely benefits to purchasing a Template (that is if you're ready to roll up your sleeves and embark on a good ol' fashion DIY), but there is also a lot of relaxation and stress relief that can come with handing over a massive website project to someone who can give you a white-glove experience (and handle all the techy stuff while you focus on what you do best).

Clarisa Catalina is an expert Website Designer who created custom-built sites for Wedding Industry Professionals since 2017. Clarisa knows exactly what goes into making those online pages come to life so they can become a good representation of both you and your services. This year, Clarisa transitioned into Education and Speaking, and you can follow along on Instagram @clarisa.catalina as she shares all the marketing secrets that will allow you to stand out no matter how much saturation floods the industry.

Emcee

Kunbi Odubogun is an industry leading Business Attorney, Speaker and Digital Media Expert with over 14 years experience in the Legal and Creative industries. She is Partner at Oduberg, a boutique business law firm that provides legal services to creative entrepreneurs. With a keen eye for detail and an unwavering commitment to her clients' success, Kunbi has built a reputation as a trusted legal advisor to startups, small businesses, and creative professionals.

In addition to her work at Oduberg, Kunbi is also the creator of Legally Set, a contract template shop offering ready-made, industry-vetted, attorney-drafted contract templates for creative entrepreneurs and event professionals; and Perfete- a digital media company sharing wedding and events inspiration.

An in-demand speaker, Kunbi has shared her knowledge on other prominent stages and networks such CNN, Buzzfeed, Wharton Business School, Cosmopolitan, The Knot, Bridal Guide, Black Bride and more.

She continues to inspire entrepreneurs with easy to digest legal nuggets (or knowledge) to ensure that all entrepreneurs and business owners are legally set as they navigate their businesses.

When she is not Lawyering, She’s juggling life as an over-caffeinated mother of two and binging Law & Order, because life is about balance.