Visit Santa Barbara Annual Holiday Showcase 2026

Celebrate the season with Visit Santa Barbara at our annual Holiday Showcase at the Hilton Garden Inn Santa Barbara/Goleta!

Date: Thursday, November 5, 2026
Time: 3–5 p.m.
Location: Hilton Garden Inn Santa Barbara/Goleta

Complimentary for Visit Santa Barbara and Santa Barbara South Coast Chamber of Commerce members.

Join us for an elevated and festive afternoon designed to get you into the holiday spirit. The ballroom will be decked out in Christmas décor and filled with holiday music as you mix and mingle with Santa Barbara’s hospitality and tourism community.

Start the celebration with a welcome glass of bubbles, then stroll through the showcase to discover holiday packages, seasonal experiences, gifts and festive offerings from participating VSB members. Enjoy savory bites and holiday treats along the way, with additional beverages available for purchase from the cash bar.

Whether you’re searching for client gift ideas, gathering inspiration for your own holiday programming, discovering seasonal experiences to recommend to guests or simply looking forward to celebrating with industry friends, the Holiday Showcase is the perfect way to kick off the season.

And don’t forget to enter our event raffle! One lucky attendee will win a complimentary one-night stay at Hilton Garden Inn Santa Barbara/Goleta.

If your business has something special planned for the season, we’d love to feature you as an exhibitor. Reserve your exhibitor spot today by emailing Membership@SantaBarbaraCA.com with your business name, holiday offering, and the names of two representatives who will be tabling at the event. Exhibiting is free for Visit Santa Barbara member businesses. Space is limited, so early registration is highly encouraged.

This event is being hosted in partnership with: