Visit Santa Barbara's 2025 Tourism Summit

Join us for the Visit Santa Barbara Tourism Summit, featuring an impressive lineup of speakers and industry leaders who will explore the latest tourism trends and insights shaping the travel landscape. We’re honored to welcome Isaac J. Collazo, Vice President at STR Inc., a division of CoStar Group, as our keynote speaker. With extensive expertise in delivering market data and trends on the global hotel industry, Isaac brings a unique perspective to understanding hospitality analytics. As the host of Tell Me More: A Hospitality Data Podcast, he has a talent for turning complex data into engaging narratives. 

The program will also feature an engaging panel discussion with prominent local business leaders who represent a diverse cross-section of Santa Barbara’s vibrant hospitality scene. The panel will dive deep into broader tourism trends and how they intersect with our local market. Our distinguished speakers include:

Kathy Janega-Dykes, President & CEO, Visit Santa Barbara
Isaac J. Collazo, Vice President, STR Inc. 

Moderated Panel
Richard Fidel, Managing Director, Rosewood Miramar Beach
Warren Nocon, Executive Vice President, Hotels, Foley Entertainment Group
Brandon Ristiano, Founder, Good Lion Hospitality
Sherry Villanueva, Founder and Managing Partner, Acme Hospitality 

Join us for a one-hour hosted networking reception both before and after the informative program, giving you ample time to connect with industry peers while taking in the venue's breathtaking ocean views. Secure your spot today to take advantage of the early bird rate! Secure your spot today to take advantage of the early bird rate.

Check-In/Hosted Reception: 1:00 - 2:00 p.m.
Program: 2:00 - 3:30 p.m.
Hosted Networking Reception: 3:30 - 4:30 p.m.

Early Bird Prices*
VSB Member & TBID Properties: $75
Non-Members: $125
Member/TBID Property Event Sponsorship: $1,000

*Early bird rate through Dec. 1. Event sponsorship includes business logo in email invitation and printed program, onstage acknowledgment, up to 10 event tickets and reserved seating. For questions and more information, contact Cat Lopez at Membership@SantaBarbaraCA.com

A special thank you to our event sponsors: