Visit Santa Barbara's 2025 Tourism Summit

Join us for the Visit Santa Barbara Tourism Summit, featuring an impressive lineup of speakers and industry leaders who will explore the latest tourism trends and insights shaping the travel landscape. We’re honored to welcome Isaac J. Collazo, Vice President of Analytics at STR Inc., a division of CoStar Group, as our keynote speaker. With extensive experience on the national speaker circuit, he also hosts Tell Me More: A Hospitality Data Podcast where he brings hospitality trends and analytics to life, making complex data engaging and accessible to his audience.

The program will also feature an insightful panel discussion with prominent local business leaders who represent a diverse cross-section of Santa Barbara’s vibrant hospitality scene. The panel will dive deep into broader tourism trends and how they intersect with our local market. Our distinguished speakers include:

Kathy Janega-Dykes, President & CEO, Visit Santa Barbara
Isaac J. Collazo, Vice President of Analytics, STR Inc. 

Moderated Panel
Richard Fidel, Managing Director, Rosewood Miramar Beach
Warren Nocon, Executive Vice President, Hotels, Foley Entertainment Group
Brandon Ristaino, Founder, Good Lion Hospitality
Sherry Villanueva, Founder and Managing Partner, Acme Hospitality 

Join us for a one-hour hosted networking reception both before and after the informative program, giving you ample time to connect with industry peers while taking in the venue's breathtaking ocean views. Secure your spot today to take advantage of the early bird rate!

If your business is interested in donating a prize for the raffle drawing at the conclusion of the program, please email Noelle@SantaBarbaraCA.com.

Check-In/Hosted Reception: 1-2 p.m.
Program: 2-3:30 p.m.
Hosted Networking Reception: 3:30-4:30 p.m.

VSB Member & TBID Properties: $100
Non-Members: $150

Event sponsorship includes business logo in email invitation and printed program, onstage acknowledgment, up to 10 event tickets and reserved seating. For questions and more information, contact Noelle Buben at Membership@SantaBarbaraCA.com.

A special thank you to our event sponsors: