Wairarapa Agritourism - November Networking evening

Join us for another Agritourism networking event !

This time we hear from Cath Ward and Rachael Fletcher:

Cath Ward is the visionary owner of Pahi Coastal Walk, an immersive 3-day, 2-night walking experience set against the stunning backdrop of Port Jackson, Coromandel. Established in 2022, the walk was born out of Cath’s desire for a new challenge as her three teenage children became more independent.

Spanning a breathtaking 30 km across a 5000-acre coastal farm, Cath’s venture not only provides guests with an unforgettable journey through nature but also significantly boosts the farming business. Operating between October and May each year, the walk creates employment opportunities for the shepherds’ partners, fostering a renewed sense of purpose and community spirit.

Cath’s initiative has successfully showcased the beauty of rural life, bridging the gap between urban visitors and the land, while contributing positively to the local economy. With a passion for both the environment and her community, Cath is dedicated to creating memorable experiences that celebrate the heart of rural living.

Cath will share her story and talk about:

- Why they decided to get into tourism and create Pahi Coastal Walk

- Provide a quick timeline of the business development

- The time and financial investment into getting it up and running

- The effect of having the walkers on the land whilst trying to also farm the land

- Why they were so well received and got bookings from the start

- The greatest benefits we feel we gain from agritourism

To learn a bit more about Pahi Costal Walk click here: pahicoastalwalk.co.nz

Rachael Fletcher is the founder of Because - a boutique marketing and events business based in Wairarapa.

With a passion for helping organisations reach their desired audience, Rach follows a simple “hell yes” philosophy, working alongside a wide range of people and businesses she believes in. These have included Toast Martinborough, the Tora Coastal Walk, Allflex NZ, the Greytown Festival of Christmas and The Zanda McDonald Award. She specialises in providing tailored marketing strategies, advice, and support to help her clients stand out and connect in a crowded marketplace.

Rach will share her insights and discuss

- The importance of marketing – in simple terms

- The underestimated value of positive word of mouth

- Identifying your points of difference, and fulfilling a “need”

- Share a few of her examples

For further details and to contact Rachael click here: because.co.nz

** The talks will be followed by questions and there is a cash bar.**

This is a great opportunity to catch up with the local agritourism network, share how you are going with your plans and let us know if you need any support. If you simply want to come along for some inspiration and to hear our speakers’ stories – that is absolutely fine also.

All welcome and we are really looking forward to seeing you !

Run of event:

6:30pm - arrival - drinks and networking (cash bar)

7:00pm - talks start

8:00pm - drinks and networking

8:30pm - event close

For any further details, please contact Renee Hogg, Inside New Zealand Ltd, 0274392095 or renee@insidenewzealand.co.nz

insidenewzealand.co.nz