Pricing with Confidence: Value and Positioning in Global Markets

Pricing is one of the biggest psychological barriers for Australian exporters. In markets such as the US, a low price can signal low value, while inclusions and service expectations differ significantly between countries. This session tackles the mindset and mechanics of international pricing.

About this program  

This four-part series of two-hour interactive webinars is designed to uplift the export capability of Queensland businesses, from export-curious through to established exporters. Each webinar is supported by a workbook so you can actively apply the content to your own business during and after each session. 

While each webinar stands alone, the series is designed to build progressively, moving businesses from foundations and readiness through to confident, targeted international engagement.

Program outcomes

By participating in this program, attendees will build their understanding of export fundamentals, identify practical next steps for their business, and gain access to expert advice and peer learning. Participants will leave with clearer direction, improved capability, and actionable insights they can apply immediately. 

Key outcomes may include: 

• Improved understanding of exporting, market entry strategies, Incoterms, export pricing, and pitching to an international audience

• Practical tools and resources to support your businesses export growth

• Insights from industry experts

• Connections with peers, partners or support organisations

• Clear next steps for applying learnings after the program