Pitching to the World: Repositioning Your Offer for International Markets

Australian businesses typically rely on a single generic capability statement, yet international buyers expect targeted, market-specific pitches. Drawing on real examples from recent trade missions, this session shows services and product businesses how to reframe their offer for the market they want to win.

About this program  

This four-part series of two-hour interactive webinars is designed to uplift the export capability of Queensland businesses, from export-curious through to established exporters. Each webinar is supported by a workbook so you can actively apply the content to your own business during and after each session. 

While each webinar stands alone, the series is designed to build progressively, moving businesses from foundations and readiness through to confident, targeted international engagement.

Program outcomes

By participating in this program, attendees will build their understanding of export fundamentals, identify practical next steps for their business, and gain access to expert advice and peer learning. Participants will leave with clearer direction, improved capability, and actionable insights they can apply immediately. 

Key outcomes may include: 

• Improved understanding of exporting, market entry strategies, Incoterms, export pricing, and pitching to an international audience

• Practical tools and resources to support your businesses export growth

• Insights from industry experts

• Connections with peers, partners or support organisations

• Clear next steps for applying learnings after the program