Webinar - How to Create Great Content: Best Practice and Q&A with Dr Julian O’Shea

Can road safety really be on TikTok? Can Instagram be a tool we use to help re-design our cities?

The digital media ecosystem is changing, and there’s been a rise in a range of educational topics, including urban design to transport topics. Excitingly, if done well there’s also a huge audience for this type of content.

This webinar is hosted by Dr Julian O’Shea, an academic, transport expert and social media creator, who will share case studies and key findings about how to effectively design and deliver social educational social media content. His work has seen him named the YouTube Breakout Creator of the Year and selected for the Skip Ahead program funded by Screen Australia.

This free-wheeling webinar will take the format of a Q and A with topics including getting started in social media; the challenges of platforms and algorithms; creating digital content using just your phone; and how it can lead to real world impact. We’re collecting questions - so feel free to send across any questions you have.

This webinar will be recorded and made freely available on the 100 to Zero Project website (100tozero.org). This webinar is open to all, but is particularly targeted at those interested and involved in road safety, including policy, education, advocacy and design. The link will be sent out to registered participants one day in advance of the event.

This webinar and project is supported by the Australian Government as part of the National Road Safety Action Grants Program.