Webinar | The 2-3-4-5 Content Planner | Intermediate

Stuck staring at a blank caption box every week? This hands-on workshop gives Australian small business owners a repeatable system for planning, writing and sustaining social media content — without hiring a marketer or burning your Sunday afternoons.

You'll learn the 2-3-4-5 Content Framework: a structure built around 2 core topics, 3 brand values, 4 customer types, and 5 content angles that turn any topic into a fresh post. Rotate through it and you can plan three months of content (39 posts) in a single sitting.

In this session you'll learn to:

• Narrow your business down to two content pillars you can sustainably post about

• Identify the three values that should quietly shape every post you write

• Build four specific customer profiles instead of one vague "target market"

• Use five proven question prompts to generate an endless supply of post ideas

• Use AI tools (ChatGPT, Claude, Canva) to draft, rotate and stay on-brand — without sounding generic

Who this is for: Small business owners and sole traders who post on social media themselves and want a system that doesn't fall apart after week two.

What to bring: A laptop or tablet, and a rough idea of your business's two main topics — we'll firm this up together.

Delivered by BUSY Business Education. Want more hands-on help after the session? BUSY Business offers subsidised 1:1 digital advisory support to eligible small businesses — ask us at the event or visit busybusiness.com.au.

This webinar is hosted by Dante St James from Clickstarter Education in partnership with BUSY Business for the Australian Government's Digital Solutions program. You can find out more about the program here.