Website Fundamentals and SEO Basics - East Vic Park

Your website is the cornerstone of your business’s marketing strategy, making it crucial to ensure its effectiveness. While there are a number of website building platforms offering basic templates, this workshop will empower you to create a tailor-made website that truly sells.

In this workshop, we will dive into the essentials, providing you with the tools to maximise the potential of your website and increase its success rate. Learn how to strategically map your website and incorporate proven formulas for compelling content.

In today’s digital landscape, being visible on Google and having a stand-out online presence is vital for businesses. This workshop is designed to help you understand how Google works and how Search Engine Optimisation (SEO) helps your business rank more highly when people are looking online for your product or service.

You will also learn five easy things you can take to do to improve your SEO and reach the right customers

By the end of this workshop, you will gain invaluable insights into:

• Mastering the principles of Search Engine Optimisation (SEO);
• Crafting a website design that effectively drives conversions; and
• Creating a comprehensive website structure and determining essential content components.
• The fundamentals of how Google works and SEO, and why it is a game-changer in the online world;
• How to maximise your chances of showing up in an organic search, without paid advertising.
• The importance of optimising your Google Business page and how it improves your visibility in local searches;
• How having high-quality content that is regularly refreshed updated not only engages your audience but improves your searchability;
• How to identify the keywords and phrase your customers use to search for your product or service online and how to incorporate these into your copy.
• Using meta titles, and descriptions, and tags for images and videos on your website will increase your visibility on Google; and
• How the technical aspects of your website such as page loading speed, user experience, and mobile friendliness, play a crucial role in search engine rankings.

With the abundance of DIY website building platforms available, it can be tempting to settle for a pre-made template and simply add your contact details. However, this workshop will equip you with the confidence and knowledge to surpass these limitations, ensuring your website aligns with your business goals for success.

Duration: 2 hours

About the Presenter:

Liz first began studying Business at age 16 when she did her National Diploma, and then went on to get her BA(Hons) in Business in Cambridge, UK. After working in the ‘corporate’ world (mainly investment banking) for over a decade she started working with small businesses and solo-entrepreneurs, helping them to make their business successful. 

In 2010 she opened her first shop in SW London and then moved to Australia in 2015. Since then, she has helped thousands of small businesses to get started, and to be successful. She lives her core values of integrity, honesty, innovation, kindness and passion. Liz’s super-power is taking her vast knowledge of marketing, websites and strategy to pick the right solution for each business. 

This workshop is presented as part of the Digital Solutions Program in partnership with the ABS Institute.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.