Website Fundamentals - What you need to know before building your site - Online

Your website is the cornerstone of your business’s marketing strategy, making it crucial to ensure its effectiveness. While there are a number of website building platforms offering basic templates, this workshop will empower you to create a tailor-made website that truly sells.

In this workshop, we will dive into the essentials, providing you with the tools to maximise the potential of your website and increase its success rate. Learn how to strategically map your website and incorporate proven formulas for compelling content.

By the end of this workshop, you will gain invaluable insights into:

• Identifying the ideal website platform for your unique business needs;
• Familiarising yourself with essential web terminologies;
• Mastering the principles of Search Engine Optimisation (SEO);
• Crafting a website design that effectively drives conversions; and
• Creating a comprehensive website structure and determining essential content components.

With the abundance of DIY website building platforms available, it can be tempting to settle for a pre-made template and simply add your contact details. However, this workshop will equip you with the confidence and knowledge to surpass these limitations, ensuring your website aligns with your business goals for success.

About the Presenter:

Liz first began studying Business at age 16 when she did her National Diploma, and then went on to get her BA(Hons) in Business in Cambridge, UK. After working in the ‘corporate’ world (mainly investment banking) for over a decade she started working with small businesses and solo-entrepreneurs, helping them to make their business successful. 

In 2010 she opened her first shop in SW London and then moved to Australia in 2015. Since then, she has helped thousands of small businesses to get started, and to be successful. She lives her core values of integrity, honesty, innovation, kindness and passion. Liz’s super-power is taking her vast knowledge of marketing, websites and strategy to pick the right solution for each business. 

This workshop is presented as part of the Digital Solutions Program.