MoPed x Wendy Rayner

From Marketing to Managing Director: What a Career Without a Straight Line Can Teach Us About Leadership

Wendy Rayner, Managing Director of Coca-Cola New Zealand and 2026 New Zealand Marketing Awards Hall of Fame inductee, shares how a career spanning accounting, sales and marketing shaped the way she leads one of New Zealand’s most recognised businesses.

Great leaders rarely get there by following a straight line. Wendy Rayner’s career has taken her from accounting to sales, then into marketing and senior commercial leadership — giving her the kind of broad, real-world business perspective that marketing and business leaders can learn from.

In this candid and practical conversation, Wendy will share the opportunities, challenges and career decisions that shaped her journey, including lessons from roles at TVNZ, Lotto NZ and Coca-Cola New Zealand. She’ll talk about what it takes to lead across functions, build strong relationships, understand the wider business, and keep learning as your career evolves.

Rather than a traditional keynote, Wendy wants this session to be a conversation. Bring your questions and come ready for honest insights on leadership, career change, marketing’s role in business, and the value of saying yes to opportunities that may not have been part of the original plan.

This is an evening for marketers, business owners and emerging leaders who want fresh thinking, practical career advice and a behind-the-scenes view of what it takes to lead at scale.

DETAILS OF WENDY RAYNER EVENT

• Wednesday 11 November | 5.00–7.00 pm

• BNZ Partners Centre, 639 Cameron Road, Tauranga

• $40 + Ticketing Fee