What's Accelerating a Plant-Based Disruption - Three Ways to Ready Your Business - 2023

WHO IS IT FOR?

Are you an ambitious 🌱 business with more than 30 staff? 👍

Are you in the QSR/CPG/Wholesale/Manufacturing/Retail space? 👍

Do you feel your purpose-led brand is not growing as fast as it could? 👍

You Are Still HERE - Just...

The last three years have been incredibly tough for many businesses. 

The pandemic, supply shocks and now economic pressures. 

And the plant-based food category was supposed to boom!

But it hasn't moved as fast in Australia.   

Many businesses have been surprised by the slowdown and the competition now entering all food categories.

It’s leading to sleepless nights – We get it

But

In other parts of the world, plant-based is booming. And major brands are entering the Australian space readying themselves when the market turns.

Where do you see your business when the market turns?

What if you had a different perspective about the drivers accelerating a plant-based world?

What if your team, supply chain, and customers were excited about your business?

What if you found more value – aligned investors?

Keynote

This Keynote & Half-Day Workshop is designed to clarify:

   * WHY the drivers accelerating the plant-based disruption still exist. 

   * WHAT are the barriers to growth in Australia &

   * HOW this can change.  

   * You decide WHERE you see your brand in your category.

   * Full day also includes the Ready For Growth Diagnostic - to appreciate market needs. 

   * SAVE hundreds of hours of research and ignore the 'noise' in the market

These insights are:

* not public or 

* not discussed in industry events

* And they are missed by most research houses. 

***This exclusive keynote is for the plant-based food industry about what's accelerating a plant-based - We stopped holding public events in case those who want to hold back the plant-based category see the insights ***  

Benefits

Following this keynote presentation, Senior Leadership Team can:

* Save hundreds of hours of research and ignore the 'noise' in the market.
* Better understand the plant-based wave and how to speak to different marketing segments.
* Experience a tailored workshop - how to find your space in a growing market.
* Answer all the Q&A - We tackle your most pressing questions.
* Appreciate ways to INCREASE your business valuation & funding.

We are witnessing the early stages of the largest disruption in food production since the industrial revolution.
We are witnessing a shift away from animals for food protein in the next 20-30 years.
It’s a great opportunity to be ready for growth in 2023 and beyond.

Testimonial

Bob’s keynote is excellent. He really understands this huge wave and opportunity presenting itself to the world. Bob presented a compelling story and size of the opportunity clear” - Nick Hazell, CEO of V2 Food

The event was great! I felt uplifted afterwards. The networking & presentation showed new possibilities - vegan businesses need to get a move on! Vegan businesses can be so supportive, we just need to reach out and connect! This event provided opportunities for future collaborations.

Amanda - The Kynd Kitchen

The event gave us a chance to connect with vegan businesses that we would not otherwise have been able to. Pressing questions are also answered by Bob and other business founders in a welcoming environment. Also, a note about Bob’s events, he has a way of driving engagement amongst a group. We valued the complementary events he put on through Covid-19, where many businesses collaborated and shared ideas in an online discussion forum.

Colin & Gordon - Green Gourmet Family

Bob has been instrumental in bringing knowledge and expertise to vegan business owners looking to grow. His facilitation of group information sessions has provided my business with new directions and insights that have a direct positive impact on growth and profitability.

Nicole Mahler - Delicious Foods Australia

About Bob Ratnarajah & Purpose With Profit

We are ‘Greedy For Good ™’

We believe business can be a force of good to bring about system change, balancing people, planet and profit. 

Bob is a market builder, market enabler and market participant in growing the purpose-led economy with a social purpose of growing the plant-based economy. 

Bob is an award-winning strategic business practitioner who has spent twenty years guiding businesses of all sizes. Since 2017, we have been immersed in supporting the growth of purpose-led businesses. We have also supported the market enabling growth by helping launch digital media and presented at the Federal Senate Meat Labelling Inquiry.

Bob’s technical expertise comes from business analysis and accounting, and he can paint stories with data, using scorecards. He has worked in various industries, from Virgin Mobile to Cochlear and the Australian Tax Office, and has built budgets from start-up to $500M.

Bob builds tribes, studies well-being and incorporates the Theory of Change. He raised a plant-based community and co-founded a not-for-profit in his native language.

He has presented internationally on the five reasons people are moving to the plant-based direction (2012) and how businesses can adapt to the ‘conscious consumer’ sooner (2019).

Bob founded a plant-centric community (V Stars), with over 2500 members and pioneering events on mindfulness and health. V Stars have created behaviour change campaigns like VegPledge. He is connected to global leaders, supporting and accelerating the plant-based disruption.