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    Book launch: 'What we really ask Dr Google'


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    What We Really Ask Dr. Google - Healthcare Insights in the Digital Age (brandmedicine.com.au)

    Brand Medicine International is thrilled to be launching What we really ask Dr Google, the first book to describe a methodology for tapping into Big Search Data for healthcare insights. 🎫 Buy a ticket to secure your 1st Edition copy today; upgrade to attend live Q&A event with the author.

    In this book, Julia Walsh takes a deep dive into what was, until now, a blind-spot in the digital information landscape: What really happens as patients turn to the internet to exchange questions for health advice.

    People ask search engines more than one billion health-related questions every single day. Dr Google is available at their fingertips, around the clock and doesn't judge, offering access to a wealth of information that can empower someone concerned about a symptom, cowering in the face of a diagnosis, or navigating an arduous treatment regime.

    Patients ask search engines questions they are embarrassed to ask their doctors, and explore concerns they are hesitant to disclose in focus groups or surveys. Search Listening, the analysis of aggregated, anonymised search queries, acts as a digital truth serum to reveal real-world longform queries - essentially, the entire questions patients ask in their own words.

    This generates a dataset that offers the potent combination of scale plus detail. Delving beyond the curated, self-censored data returned in a Social Listening report, and offering context unavailable in a Google Trends keyword review, this emerging discipline reveals truly unique insights into the concerns and experience of patients as they seek information about their health.

    Mapping actual queries asked to the patient journey, and analysing the content served back to them, empowers us to truly understand the information influencing the broader healthcare ecosystem. This dynamic has been defined by Julia as the real-world patient information experience (or #PiX). Understanding this unlocks the final frontier of the digital landscape offering a valuable new pathway for authentic patient engagement.

    In fact, this emerging discipline has been celebrated by Reuters as one of the Top Trends in Patient Engagement in 2021.

    This event celebrates the launch of Julia's book. Ticket holders will receive a signed first edition copy that reveals how this innovative approach to Big Search Data is poised to become the cornerstone of future brand strategy. There is also an option to buy an upgraded ticket that includes attendance to a live virtual event with the author where she will share her journey of discovery, outline the value of this tool to #CleanUpTheInternetForPatients and answer your questions. Places are limited for the Q&A so secure your place today! 🚀


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