What worked: Lessons from Build a Ballot’s social campaign

Launching 3 weeks before the federal election, Build a Ballot helped almost 600,000 Aussie voters do their research before heading to the polling booth, reached users in every single electorate and had over 4.5 million views on socials - with basically no paid advertising.

In this free online webinar, we’ll take you behind the scenes of the Build a Ballot social media campaign: what we tested, what worked (and what didn’t), and the lessons we learned about reaching and mobilising Australians online.

Whether you're planning your own campaign, growing a values-led brand, or just trying to make social media feel less chaotic and more impactful, this session will offer real-world insights into how digital platforms can still cut through — if you understand your audience, the internet, and the moment.