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When being right isn't enough

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About the masterclass

You've done the hard work.

You have a strong case. You are driven by purpose. And you have your facts and evidence at the ready. But the room isn't listening.

Turns out that logic alone won’t always get you the change you are seeking. Being right and having real influence are two different things. If you want to create change, you need to understand how to influence people, decisions and systems without compromising the values you're trying to protect - that is Ethical Influence.

Women for Purpose is bringing together a small group of women to work through some of the challenges that for-purpose organisations face when it comes to influencing. The session will be facilitated by Jo Tarnawsky, former Chief of Staff to the Deputy Prime Minister.

Jo's seen power and influence work from the inside and knows what holds up in practice, so the session is a chance to tap into that experience directly. You'll also have a chance to workshop your own challenges under her guidance and leave with a one-page map you can apply to your situation.

What you can expect

During our 90 minutes together, Jo will share strategies to:

  • get clear on the specific outcome you're trying to change - a decision, behaviour, policy, resource allocation, someone's thinking, or something broader

  • evaluate your stakeholders and find your leverage so you can influence, even without formal power

  • identify what's genuinely at stake, not what you assume is at stake

  • understand how to build the sustained pressure that turns a strong case into policy, support, or funding

  • recognise when to use your influence, ethically.

Format: This is a live, virtual masterclass with Jo on Ethical Influence

Duration: 60 minutes for the core masterclass session to workshop real challenges you'll bring with you, under Jo's guidance, plus an optional 30 minutes for live Q&A with Jo

Seats: Capped at 20 for each session

What to bring: Yourself, a real scenario you're working on right now, and a willingness to connect with like-minded peers. You'll workshop your scenarios in small breakout groups and leave with your own one-page action map, specific to your situation.

Cost:

90 minutes of private consulting with Jo would cost more than $1,000. Get direct access to Jo in this masterclass for just $147 until 3 November, or $197 until 17 November.

For that you'll get:

  • direct guidance from Jo during the masterclass

  • your own one-page action map, specific to your situation, to implement immediately

  • free access to the full session recording

  • new connections with like-minded peers

  • the chance to win a copy of The Courage Gap: 5 Steps to Braver Action by Dr Margie Warrell, signed by Jo, if you attend live.

Learn more about Jo

  • Jo Tarnawsky

    Jo Tarnawsky

    Jo believes that leadership is more than a title, it's about purpose, professionalism, and doing the right thing when it matters most. That belief has been forged through her experience in the highest levels of government, diplomacy and leadership. She’s served as Chief of Staff to a Deputy Prime Minister, represented Australia in senior diplomatic postings, and worked at Government House where she hosted everyone from world leaders to everyday Australians being recognised for their contributions. Although life has handed Jo some real lemons at times, she’s taken what she’s learned to help others who are still staring at their own fruit bowl of challenges and unsure what to do. Jo is this quarter's Purpose Partner at Women for Purpose under the theme Leading with Courage and Integrity, drawing on a career, and a life, that’s tested both.

What others have said about Jo

  • Jo is an incredible expert who doesn't just talk about leadership, she's lived it. This comes from her decades of experience operating at the highest levels, navigating power, risk and consequence.

    Jade Warne Founder, Small Business Growth Club
  • Having had the opportunity to hear Jo speak a couple of times now, I'm always left with these nuggets of reflection, the kind that stay with you long after the event is over.

    Trish Gorman Founder, The Female Leader
  • I was impressed by how Jo brought together a room with clarity, presence and genuine insight. She has a natural ability to engage and audience while navigating complex leadership dynamics.

    Grace Williams Former FBI

FAQs

  • What if neither date works for me?

    You're welcome to get in touch with Sharon at sharon@womenforpurpose.com to join the waitlist. We'll let you know if a new session is announced and keep you posted on future Women for Purpose events.

  • How do I join the masterclass?

    You'll receive an access link to Zoom via email the day before the masterclass.

  • Will I get a recording if I can't make it live?

    Yes, everyone who registers will get the full session recording, whether you attend live or not.

  • What if I have technical issues on the day?

    It would be a good idea to test your connection, audio and video on Zoom before the masterclass using the instructions here: https://support.zoom.com/hc/en/article?id=zm_kb&sysparm_article=KB0063307

    Otherwise you can get help at the Zoom Support Center: https://support.zoom.com/hc

  • Can I get a refund if I can't attend?

    No, we don't offer refunds. If something comes up and you can't make it live, you'll still get the full session recording

  • Do I need to bring something specific?

    No, but it'll help to have a scenario you're currently navigating in mind. If nothing specific comes to mind beforehand, you'll still get value from watching the framework applied to others' situations in your breakout group.

  • Are breakout room discussions recorded?

    Breakout discussions aren't recorded, what you share there stays private.

  • Who do I contact with questions before or during the event?

    You're welcome to get in touch with Sharon at sharon@womenforpurpose.com

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