Who are you selling to? - Hopetoun Workshop

Struggling to cut through the noise and attract the right people to your business or organisation? Join Dr Erika Jacobson for a powerful workshop that will help you clarify exactly who you’re speaking to -and how to speak their language.

Many businesses waste time and money marketing to everyone, instead of connecting deeply with the people who truly value what they offer. This workshop helps you define your ideal persona: the customers, clients, or community members who are not only most aligned with your values but most likely to engage, convert, and stick around.

Dr Erika Jacobson brings decades of experience in creative facilitation and strategy to guide you through practical tools that turn vague demographics into real, relatable people. You’ll leave with clarity, confidence, and a toolkit to shape your messaging, offerings, and impact.

Perfect for small businesses, nonprofits, and anyone ready to stop guessing and start connecting.