Why Entrepreneurs Must Lead Canada's Shift - Aligning Business with the Green Economy

Entrepreneurs are driving Canada's transition toward a sustainable future. This session examines the foundations of the green economy, the imperative for business leadership in this shift, and the competitive advantages gained by aligning growth with environmental responsibility.

Christa Rust, Program Director

Christa is a seasoned environmental leader and change advocate with nearly two decades of experience in progressively senior leadership positions. With a solid foundation in natural resource and environmental management, she has navigated her career with a steadfast commitment to fostering sustainable practices and driving meaningful change towards a greener future. Christa has demonstrated her expertise in strategic planning, program leadership, stakeholder engagement, and financial management through tenures with Reclay StewardEdge, the International Institute of Sustainable Development, and the Mikisew Cree First Nation Industry Relations Corporation. Her innovative project management approach and impactful policy development have significantly contributed to environmental advocacy and the adoption of sustainable community practices. 

Sarah Duval, Program Manager

Sarah Duval is a passionate sustainability advocate and community development leader known for championing social purpose and environmental initiatives. Committed to sharing practical strategies for sustainable transformation and contributes to advancing sustainable practices across sectors.

Sarah approaches every challenge with a belief that environmental responsibility is not just a trend but a strategic imperative. She is dedicated to building inclusive, resilient communities and empowering organizations to harness sustainability as a driver of long-term growth and meaningful change.