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WiBRD MasterClass: Copywriting - The Psychology of Words, with Anita Siek of Wordfetti

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Event description

The Psychology of Words – Copywriting Masterclass

Here’s a truthbomb: writing great copy (that converts) has nothing to do with simply putting together a mellifluous sentence. In this 90 minute workshop, Anita will throw down 5 backed-by-science strategies to uplevel your copy and content game through consumer psychology. These are simple, instant, and actionable methods that your audience immediately implement and keep in their backpack (to be turned to again and again).

Where: Online

When: Thursday 9th June 2022

Time: 12 pm to 1.30 pm

Cost: Member: $59 including GST plus Booking Fee

Non-Member: $99 including GST plus Booking Fee

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Introducing our speaker 

Anita Siek is a lawyer turned brand and copy strategist and creator of Wordfetti, a human-centred copywriting school and resource hub dedicated to teaching brands that don’t do normal, how to stand out through her framework that blends consumer psychology, design-thinking and words.

Anita is also the host of Brandfetti, the podcast. A no-fluff fun-sized marketing podcast dedicated to sharing wisdom nuggets on copywriting, content marketing, verbal branding, the science of words, as well as stories of brands who are creating a dent in their industry one word at a time.

Some of Anita’s clients include Australia’s largest insurer group IAG, Lack of Color, Luna Bronze, Mia Freedman, Libby Trickett, and Kyochon (Korea’s largest fried chicken brand).

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