Wild Fig Service Alliance: Guest Speaker – Gabby Bowles, Business Development Manager at Star 104.5

Are you confident your marketing is reaching the right audience?

Or do you sometimes feel overwhelmed by the sheer volume of advertising platforms, advice, and expectations, especially when working with a limited budget?

Gabby Bowles is a former business owner turned "accidental" advertising rep with a BA in Business (majoring in Sports Management). Over the past 20+ years, she's worked across diverse sectors, including hospitality, disability support, local government, professional sport, and radio, each adding to her deep curiosity about how businesses can use marketing not just to reach people but also to move them.

Gabby’s passion lies in helping businesses influence how their customers feel, not just what they see or hear. She’s worked with both big brands and small start-ups, and has learned plenty from doing both well and not so well.

In this session, Gabby will share honest insights from her marketing journey — from DIY missteps as a business owner to strategic lessons learned from supporting major brands. If you’re tired of cookie-cutter marketing advice, this session will offer refreshing, practical ideas to help you cut through the noise and think more clearly about how (and where) to market your business.

Whether you’re working with a big budget or none at all, Gabby’s stories and tips might just help you look at advertising through a more useful lens.