Will I Need a Website in 2027? How AI is Impacting Search - Swan 10.3

Will I Need a Website in 2027? How AI is Impacting Search

Google and AI are stealing your content – so is it even worth having a website in 2027? Decreasing clicks, increased competition and a strong sense of uncertainty is causing many business owners to question whether or not it’s worth building and growing a business website into the new age of Search.

So, let’s discuss it.

This workshop will enable you to promote your business online and prepare it for what’s to come with Google’s AI Mode.

This workshop will cover:

• Introduction: The big question, will you need a website in the future?

• The Role of a Website in a Digital Strategy: How businesses should view their website from a digital marketing perspective.

• How Google Reads and Understands a Website: Content, links, images, technical side, etc.

• Transition into Google’s AI Mode: What it is, what’s coming, and why.

• Preparing and Thriving in AI Search: Actionable takeaway items:

  1. Claiming & Optimising your Google Business Profile

  2. Content Strategy Creation/Roll Out for AI Search

  3. Building Strong Brand Singals

  4. Community & Authority Building

• Recap of Practical Steps Your Businesses Can Take Today

• Google Ads in the AI Era

• Key Takeaways & Questions

You’ll get actionable, real-life guides that you can implement in your business today, to prepare for tomorrow.

Presenter: Alex Hamilton

Duration: 2 hours

About the Presenter:

For the past 8+ years, Alex has specialised in SEO strategy at White Chalk Road, WA’s largest and oldest dedicated SEO agency, helping business owners translate digital marketing into real-world growth (like more phone calls, more bookings, and more people finding you online). Alex has facilitated many workshops for Perth business owners, presented at industry expos and events, and created and presented course curriculum at local universities.

This workshop is presented by the Digital Solutions Program in partnership with the City of Swan.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.