Wine Business Group Roundtable

Wine Business Group Roundtable

AI: Practical Uses in the Wine Industry

The wine business is changing, and AI is a big part of that. From the vineyard to the tasting room to the office, new tools are reshaping how wineries operate, market, and sell. This quarter, we're bringing that conversation into the room.

Join AWG Wine Advisors in partnership with Women for WineSense on Wednesday, November 18th as Chris Dengler, software architect and engineer, shares what AI really means for the wine industry in his talk, "AI: Practical Uses for the Wine Industry." Get ready to hear what's working, what not to do, and what you should be paying attention to right now.

About the speaker

Chris Dengler has spent nearly 30 years at the forefront of technology. At Microsoft, he was one of the original architects behind the first Web Services and helped launch the technology underlying .NET, now running on billions of devices worldwide. He presented these innovations on stage alongside Bill Gates and was named one of Technology Review's Top Innovators Under 35. Since then, he has served as Chief Software Architect for US Airways, holds multiple patents, and has led technology work for companies including Sony, Verizon, and American Express.

Who it's for

Our roundtables are open to anyone interested in the wine business. From winery owners, growers, winemakers, executives, investors, service providers, and more, anyone with a stake in the wine business is welcome to come, contribute, and learn. Whether you're a veteran in the industry or just getting started, you'll leave with new ideas and new connections.

Event details

Date: Wednesday, November 18th, 2026

Time: 4:00-6:00 PM

Venue: Aperture Cellars | 12291 Old Redwood Hwy, Healdsburg, CA 95448

Tickets: $50, including wine, hors d'oeuvres, and the speaker program

Reserve early

Our August roundtable sold out within 24 hours, with Gina Gallo-Boisset and Jean-Charles Boisset speaking to a full house at Flora Springs. Ticketed seating means everyone who registers is guaranteed a spot, and it lets us keep the evening at the level you've come to expect. Space is limited to Aperture's capacity, so we recommend registering soon.

We look forward to seeing you on the 18th. Cheers!