Master Class | Political Branding | August 2022
Event description
Join this online program to INSPIRE + EQUIP more women to run for public office in Australia
Cost: $45 + GST
The Women for Election online Masterclass Series is a highly practical non-partisan program that provides women with knowledge on key topics relating to how to campaign at all levels of government. These events provide a detailed look from industry or topic experts to assist you in building your confidence and understanding.
This session will run for 90 minutes from 6:30pm AEST. You will need: a computer, access to reliable wifi and social media, a headset and a ‘get elected’ attitude.
Secure your spot now… limited to only 50 people.
Please note your zoom link will be sent 2 hours before the event and that this event will not be recorded.
About this Masterclass:
The language of marketing has already infected political discourse. Currently, political campaigns are one place where political branding attempts to define candidates, policies and even the state of the nation.
Andrew Hughes is a Lecturer in Marketing at ANU. His research explores the role of emotions and emotional responses in communications and marketing, personal and experiential branding, and political and non-profit marketing. Examples include his exploration of the role of stakeholders in political marketing, personal brands in political marketing, the role of negative advertising in different contexts, and how digital and social media is being used in short political campaigns and movements.
If you are looking to become a master brander, Andrew will teach you how to use political branding techniques to influence the voting public. For example, repetition of catchphrases or an image is the way to affix concepts in the minds of your audience.
Andrew has published in Marketing Theory, and written a book on the role of digital and social media in political communications, Market Driven Political Advertising.
Twitter: @marketingandrew
Instagram: @hughesandrew
Facebook: hughesandrew`
Please Note: This online event will be held at 6:30pm AEST on the listed date.
Disclaimer: The views expressed in this event belong to the content creator and/or guest speaker and not the organization, its affiliates, or employees.