Workshop: How to use sales psychology techniques in your copywriting

According to Elena, high-converting sales copy is 98% science and 2% word-smithing. The good news is, you can learn the science!

Knowing basic sales-psychology-backed copywriting skills can be a real competitive advantage, because connecting (and selling) via websites, emails, social media…well any content really… is crucial for your online business.

In this workshop, we’ll cover...

• A quick way to reflect what your reader is thinking in your copy (which is conversion-gold!)
• Elena's top 3 sales psychology techniques and persuasion principles to start using in your copy right away
• An easy formula to use to overcome ‘blank page’ syndrome

Bring along a piece of writing and we’ll apply the techniques we’ve learned to optimise it for conversions together. 

Elena Connolly

Elena helps service-based business owners become more copy-confident, so they can write sales-psychology-packed words that turn clicks into clients.

She has been writing high-converting websites and sales funnels for coaches, consultants and service businesses for over 6 years. She uses a mix of sales psychology and subtle persuasion principles and believes that learning basic sales copy is a crucial skill every business owner should learn. 

When she’s not writing, teaching writing, or thinking about writing she’s wrangling her two small boys, doing a spot of hot pilates, or listening to a podcast on a morning run around North London.

Nudge Pods

Nudge Pods is a membership by Nudge Me that offers accessible coaching for women in business. We are a community of female founders, mentors, and coaches who value personal growth and elevating each other in a safe and supportive environment. Our Pods provide you with the network and the peer-coaching structure to bring clarity, focus, and emotional support.