Writing a Capability Statement That Gets Noticed - Held ONLINE

Not sure what to include in a capability statement or where to start?

Whether you are applying for tenders, seeking government work or building new business relationships, a well-written capability statement is an essential business development tool. You will learn how to present your business professionally and demonstrate why clients should choose you.

This workshop will guide small business owners through the process of developing a clear, professional and effective capability statement. Participants will learn what buyers and procurement teams look for, what information to include, how to communicate their strengths and experience, and how to present their business professionally. Practical examples will be used throughout to help participants start developing or improving their own capability statement.

Main Topics Covered:

• What a capability statement is and why it matters

• When and where to use a capability statement

• Understanding your target audience

• What procurement teams and potential clients are looking for

• Introducing your business clearly and professionally

• Identifying and communicating your core capabilities

• Highlighting experience, past projects and achievements

• Identifying your key points of difference

• Including licences, certifications, insurances and other credentials

• Using testimonials and evidence to build credibility

• Presenting your business information clearly

• Design, layout and readability

• Tailoring your capability statement for different opportunities

• Common mistakes to avoid

• Reviewing and keeping your capability statement up to date

Suitable for: Small business owners, sole traders and contractors who want to improve how they present their business to potential clients, larger organisations, government agencies and procurement teams. It is suitable for businesses creating their first capability statement as well as those wanting to improve an existing one.

Note: Maximum of 2 bookings per business.

Presenter: Lynette Smoje, Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.