This course is an excellent follow-up for those who have completed the content strategy in practice course (or equivalent experience) and will focus on creating a content strategy document.

This class requires some preparation and collation of materials - all will be explained via email prior to commencement.

I highly recommend you give yourself an additional one day during the training week for independent work. You will be much happier with your results.

You will also need to allocate additional time to refine and consult on your document after the class.

At the end of this training workshop, you will:

Have a draft content strategy document ready to refine and share with your team

Who is this for?

Anyone who needs to write a high-quality content strategy that gets buy-in.
Open to intermediate and advanced practitioners

Important

This class is 2 x three-hour classes - both via Zoom.
You will need a stable internet connection, laptop and camera to participate.
Participants are asked to turn on their video during class.

About the presenter

Elle Geraghty is one of Australia's most well-known Content Strategists. She is an international speaker who has been working in content strategy for over 15 years. She has helped organisations including Qantas, The Australian Museum, Atlassian and Transport for NSW improve their content strategy. She runs the Sydney content strategy meetup and is dedicated to raising the profile of content strategy in Australia.

Writing a content strategy document - Feb 2027 - online

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Early bird ticket