Description
Many an amazing story has died on the page because of dry, poorly structured writing. You don’t just want your written stories to communicate the facts, you want them to leap off the page with colour and emotional detail.
This session will help you craft stories that captivate your reader.
We will cover:
Choosing the right style for your story
This session will explore the different styles of written stories available to you and which work best for difference audiences and purposes.
Working with transcripts
How to edit your transcripts and tips for selecting key quotes.
Structure
How to hook people into your story using different structural devices, creating headlines and standfirsts, using subheadings and pull quotes.
Emotion and colour
Tips for showing the storyteller’s personality, drawing out emotion and dramatic arcs without sensationalising, addressing challenging storylines sensitively, and things to avoid in your writing.
Your Trainers

Catherine Raynor
Catherine has spent over 20 years helping organisations build the strategies, systems and processes needed for effective content gathering. She quickly spots barriers to planning and productivity and helps teams break down silos. In 2013 she founded the Story Network, the popular peer-to-peer learning and networking forum for charity story gatherers.

Ruth McDermott
Ruth has worked in story gathering for over 20 years, including senior roles at the NSPCC and the BBC. She specialises in trauma-informed, ethical storytelling and in ensuring people’s voices are heard with dignity and care. She advises organisations on how to work with lived experience voices safely and sensitively, advising on safeguarding, sensitive interview skills, and storyteller care.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity










